Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

8 November 2011

Open Studio - Mind Map

I can have loads of ideas buzzing about in my head at the same time, and when I am like that, I have difficulty working out what I should be concentrating on. So I draw Mind Maps. Given that I am a visual person, I find it very handy seeing my ideas in a visual format, and it gets them all out of my head and onto paper which is a relief.

Open Studio Mind Map
I start off with one subject, in this case, my Open Studio Day (mentioned in my Immediate Advertising post yesterday), and draw arms for each subject that needs to be dealt with, for example paintings, insurance, merchandise, a date, advertising. Then I start to draw arms from each of these until all my thoughts small or large are on paper (or in the mind mapping software, in my case).

Now that the map is finished (well, for the moment, there is nothing to stop me adding to it), it's up on my studio wall. I've started picking out everything that has to be done, and working out when they need to be dealt with.

It helped me to pinpoint that my poster, and establishing a date round advertising are the first things I need to do.

31 October 2011

Craft Fair

I was selling at a craft fair on Saturday, and spent the week stock taking, making booklets, notebooks and greetings cards getting myself ready for the big day.

This is what my table looked like, and all went well. For me, fairs are just as much about selling as pointing people towards my website and collecting their email addresses for marketing.

I'm hoping that I will be attending another fair through the National Trust at Brodie Castle in time for Christmas at the end of November.

I am now planning my build up to Christmas, and have ideas swirling around in my head, including an Open Studio day in December, craft fairs galore, advertising and offers through my website and of course Christmas exhibitions at galleries.

I'll let you know what I do end up doing, but I'll just have to remember that I can rest in January.